As AI intercepts brand discovery and measurement evolves, the conversation is shifting to new channels and formats.
At Cannes, we're bringing this conversation to life across mobile performance, commerce media, CTV, and streaming monetization.
Our leadership team will be at the penthouse all week to discuss what's changing and what comes next.
Wednesday, June 24: 1:55 PM - 2:40 PM CET — ADWEEK House, Hotel Barrière Le Majestic, 10 Bd de la Croisette
Consumer discovery is reshaping. Thirty-three percent of consumers find brands through AI agents, and 80% of searches end without a click with AI Overviews. Brand leaders aren't abandoning brand-building—they're evolving it, investing more in owned digital surfaces, first-party data, and direct customer relationships.
Paul D'Arcy (CMO, Moloco), Manu Orssaud (CMO, Duolingo), Julie Foster (SVP, Electronic Arts), Stacy Malone (VP, Pinterest), and Kyle Monson (Codeword) discuss how they're rethinking the art-science equation in a world where discovery is no longer guaranteed. Hosted by ADWEEK's Liz Kneebone.
Learn from leaders across QSR, streaming, digital media, and adtech. Sectors that couldn't be more different, yet all navigating the same fundamental shift. Each sit at a different point in the journey, making this a rare conversation that stress-tests the argument across real contexts rather than illustrating it from a single vantage point.
Fernando Machado (Chipotle), Domenic DiMeglio (Paramount Streaming), Lotte Jones (Caliber), and Paul D'Arcy (Moloco) join BCG to close Cannes with a conversation about what it actually takes to win the full journey end-to-end and without losing the craft that turns attention into loyalty.
An intimate gathering for senior women leaders in retail and commerce media.
Alice Anson (Nectar360), Kim Ludlow (Moloco), Tami Harrigan (AppsFlyer), and Suzy Knight (Screwfix) discuss the careers, connections, and trends shaping performance in retail media today.
Moderated by Ellie Prendergast (Women in Retail Media). A candid conversation for peers navigating growth, strategy, and leadership in an evolving space.
Modern retailers must create digital environments that replicate the sensory richness once found in-store. Paul D'Arcy (CMO, Moloco), Ryan Dullea (Chief Growth Officer, Reckitt), and Mark Williamson (AVP Retail Media, Costco) examine how AI helps build retail media networks merchants trust, design shopper-first experiences, and recreate discovery.
Explore how AI unlocks new measurement, engagement, and growth—while preserving the human judgment that builds loyalty. Hosted by Raakhee Mirchandani (WSJ/The Trust).
